A lady in her youth walks inside a laboratory. She has changed almost every aspect of her life since the last two years or so. She has stopped smoking, got promotion in her job and also took part in a marathon. According to the discoveries of the neurologists, her brain configurations have altered essentially.
Procter & Gamble marketing experts undertake a detailed study of videos of individuals making beds. They are trying their very best to find out ways of retailing a new produce named Febreze. This product was one of the major failures in the history of the organization. All of a sudden, one of the experts notices an almost undetectable design and through a little modification in promotion, Febreze is making a billion bucks every year.
A probationary CEO begins to handle one of the major organizations in America. His first business order is to attack a sole design amongst his workers-how they handle the safety of the employees. Within a short time period, Alcoa, the organization got ranked first on performance basis in the Dow Jones. Charles Duhigg who has won awards and who is the business journalist of New York Times is the author of The Power of Habit. In his book he has mentioned about scientific discoveries which illuminate on the existence of habits and in what way they can be altered. Duhigg has made it possible for the readers to understand human nature & it’s prospective for change with the help of sharp intellect. Massive amounts of data have been modified into interesting stories.
We figure out why few people & organizations are harassed for transformation in spite of trying for years whereas some others are able to change themselves instantaneously. People can make visits to research laboratories to watch the neuroscientists discovering how habits influence. They also explore the locations where the habits stay in our brains. People can learn how correct habits were vital for the successful personalities like Starbucks CEO Howard Schultz, Olympic swimmer Michael Phelps and civil-rights champion Martin Luther King, Jr. People can make entries inside Rick Warren’s Saddleback Church, Target superstores, Proctor & Gamble, NFL locker rooms, and the country’s biggest hospitals and clinics and watch how the habits are employed for producing billions. One will be able to differentiate between life and death, disappointment and achievement.